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Skills and Qualifications

• Bachelor’s degree in marketing or related field required.
• Well-versed in the use of social media as a marketing tool
• Understands website metrics and best practices.
• Experience with search engine optimization, lead generation, and email marketing
• Able to work with colleagues at all levels to develop marketing goals and evaluate results. 
• Good at problem-solving and communication
• Strong writing skills
• Experience – fresher
• Work Location – Chennai
• Employment type – Full Time
• Joining – Immediately
• Package-As per the Company Norms

Job Description:

• Create and maintain a digital marketing strategy that aligns with the organization’s overall goals and objectives.
• Develop and execute digital marketing campaigns to increase brand awareness, traffic, and conversions.
• Oversee the design and implementation of landing pages, websites, and other online platforms.
• Analyse data to determine the effectiveness of campaigns and optimize for improved results.
• Identify potential partners, influencers, and other stakeholders to improve reach and engagement.
• Monitor industry trends and emerging technologies to remain competitive in the digital space.
• Develop and manage digital content, including video, images, and text.
• Manage social media accounts and campaigns to engage customers and build relationships.
• Monitor SEO/SEM metrics and adapt strategies as needed to optimize campaigns.
• Collaborate with internal teams to ensure brand consistency across all digital channels.
• The focus of digital marketing is on handling digital communications across a range of digital platforms.
• There are different techniques for connecting and communicating with existing and new customers via websites, email, newsletters, social media, mobile applications, and search engines.

Responsibilities:

• Ensure consistency in the brand messaging.
• Work with the sales team to coordinate marketing campaigns.
• Prepare emails and newsletters to send to current customers.
• Launch promotional offers and events to attract new customers.
• Optimise the business website to increase online traffic.
• Follow best practices for social media marketing on different platforms.
• Conduct regular audits for social media and website marketing performance.
• Maintain and monitor online listings across various e-commerce platforms.
• Track marketing metrics and analyze digital data to measure marketing success.
• Develop, implement, and manage digital marketing strategies to meet company goals.
• Monitor and analyze website analytics to measure performance of digital marketing initiatives.
• Develop SEO strategies to improve organic search results.
• Create digital marketing campaigns.
• Execute email campaigns to drive user engagement.
• Manage and monitor social media accounts and campaigns.
• Monitor trends in digital marketing and develop plans to stay ahead of the competition.
• Create and manage content marketing campaigns to drive traffic and engagement.
• Oversee the development of content for websites, blogs, and other digital media
• Manage and coordinate digital marketing projects.
• Develop and maintain relationships with vendors and partners.
• Establish and monitor performance metrics for digital campaigns.
• Stay up-to-date with new technologies and marketing trends

Requirements:

• Develop an integrated digital marketing strategy.
• Set realistic goals and objectives that align with business objectives.
• Analyze customer data and identify target audiences.
• Research and select appropriate digital channels for reaching target audiences.
• Establish a budget for digital marketing campaigns.
• Develop content for digital campaigns, including website, social media, email, and other digital channels.
• Monitor, analyze, and adjust digital marketing campaigns to optimize results.
• Track key performance indicators (KPIs) and use analytics to measure the success of digital campaigns.
• Up-to-date knowledge of digital marketing trends and developments
• Leverage automation tools to streamline processes.
• Monitor customer feedback and adjust campaigns accordingly.
• Collaborate with internal teams and external partners on digital marketing initiatives.
• Excellent writing skills and verbal communication abilities
• Attention to detail and ability to multitask and manage multiple projects.
• Strong analytical thinking and problem-solving abilities
• Capable of identifying, attracting, and engaging target audiences
• creative in devising informative, engaging, and motivational digital campaigns.
• proven marketing experience on different digital platforms
• experience with leading and managing social media marketing campaigns.
• knowledge of email, newsletters, push notification and display advertising campaigns.
• ability to use SEO, SEM, and marketing databases for promotional purposes.
• proficiency in using website analytics tools, ad serving tools and marketing software.