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Digital Marketing Executive

The main purpose of a digital marketing position is to create, manage, and optimize digital marketing campaigns that drive results for the company. This includes creating and executing strategies for search engine optimization (SEO), content marketing, social media, email marketing, and other digital marketing activities, as well as tracking and analyzing performance data to measure the success of campaigns and identify areas for optimization.


Skills and Qualifications

  • Bachelor’s degree in marketing or related field required.
  • Well-versed in the use of social media as a marketing tool
  • Understands website metrics and best practices.
  • Experience with search engine optimization, lead generation, and email marketing
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results. 
  • Good at problem-solving and communication
  • Strong writing skills
  • Experience – fresher
  • Work Location – Chennai
  • Employment type – Full Time
  • Joining – Immediately
  • Package-As per the Company Norms


Job Description:

  • Create and maintain a digital marketing strategy that aligns with the organization’s overall goals and objectives.
  • Develop and execute digital marketing campaigns to increase brand awareness, traffic, and conversions.
  • Oversee the design and implementation of landing pages, websites, and other online platforms.
  • Analyse data to determine the effectiveness of campaigns and optimize for improved results.
  • Identify potential partners, influencers, and other stakeholders to improve reach and engagement.
  • Monitor industry trends and emerging technologies to remain competitive in the digital space.
  • Develop and manage digital content, including video, images, and text.
  • Manage social media accounts and campaigns to engage customers and build relationships.
  • Monitor SEO/SEM metrics and adapt strategies as needed to optimize campaigns.
  • Collaborate with internal teams to ensure brand consistency across all digital channels.
  • The focus of digital marketing is on handling digital communications across a range of digital platforms.
  • There are different techniques for connecting and communicating with existing and new customers via websites, email, newsletters, social media, mobile applications, and search engines.


  • Ensure consistency in the brand messaging.
  • Work with the sales team to coordinate marketing campaigns.
  • Prepare emails and newsletters to send to current customers.
  • Launch promotional offers and events to attract new customers.
  • Optimise the business website to increase online traffic.
  • Follow best practices for social media marketing on different platforms.
  • Conduct regular audits for social media and website marketing performance.
  • Maintain and monitor online listings across various e-commerce platforms.
  • Track marketing metrics and analyze digital data to measure marketing success.
  • Develop, implement, and manage digital marketing strategies to meet company goals.
  • Monitor and analyze website analytics to measure performance of digital marketing initiatives.
  • Develop SEO strategies to improve organic search results.
  • Create digital marketing campaigns.
  • Execute email campaigns to drive user engagement.
  • Manage and monitor social media accounts and campaigns.
  • Monitor trends in digital marketing and develop plans to stay ahead of the competition.
  • Create and manage content marketing campaigns to drive traffic and engagement.
  • Oversee the development of content for websites, blogs, and other digital media
  • Manage and coordinate digital marketing projects.
  • Develop and maintain relationships with vendors and partners.
  • Establish and monitor performance metrics for digital campaigns.
  • Stay up-to-date with new technologies and marketing trends


  • Develop an integrated digital marketing strategy.
  • Set realistic goals and objectives that align with business objectives.
  • Analyze customer data and identify target audiences.
  • Research and select appropriate digital channels for reaching target audiences.
  • Establish a budget for digital marketing campaigns.
  • Develop content for digital campaigns, including website, social media, email, and other digital channels.
  • Monitor, analyze, and adjust digital marketing campaigns to optimize results.
  • Track key performance indicators (KPIs) and use analytics to measure the success of digital campaigns.
  • Up-to-date knowledge of digital marketing trends and developments
  • Leverage automation tools to streamline processes.
  • Monitor customer feedback and adjust campaigns accordingly.
  • Collaborate with internal teams and external partners on digital marketing initiatives.
  • Excellent writing skills and verbal communication abilities
  • Attention to detail and ability to multitask and manage multiple projects.
  • Strong analytical thinking and problem-solving abilities
  • Capable of identifying, attracting, and engaging target audiences
  • creative in devising informative, engaging, and motivational digital campaigns.
  • proven marketing experience on different digital platforms
  • experience with leading and managing social media marketing campaigns.
  • knowledge of email, newsletters, push notification and display advertising campaigns.
  • ability to use SEO, SEM, and marketing databases for promotional purposes.
  • proficiency in using website analytics tools, ad serving tools and marketing software.

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