Development refers to setting up and managing strategic relationships and alliances with other, third-party companies. Business development is the process used to identify and acquire new clients and business opportunities to grow and profitability. Software consulting is most often used when a company needs an outside, expert opinion regarding a business decision.
Custom development is not universal but iterative, and hence the needs usually keep on changing. Industries like banking and finance, retail, eCommerce websites, automotive, and numerous other industries are touched by the implications of custom software development and its needs can be other ways full-filling like a manufacturing company might require software solutions to monitor its multiple ongoing processes.